Bellygom, the pink teddy bear character created by Lotte Home Shopping, made its debut at the Licensing Expo and secured export contracts for fashion items such as t-shirts and swimwear.
A 15-meter (49-foot) tall teddy bear, Bellygom, is displayed on the lawn in front of Lotte Tower in Jamsil, southern Seoul, on Sunday.
Korea JoongAng Daily Sitemap